Incentives Marketing PointClear Sales 
Pointclear
SEPTEMBER 10, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company. Total Revenue.
Pointclear
NOVEMBER 29, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, So, what do you want from Marketing?” I keep hearing that I have to increase sales activity to increase sales. What gives?”. “We
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Pointclear
MAY 16, 2017
Then implement the workflow that encourages both sales and marketing to be acccountable for their role in revenue generation. Finally figure out how you can deliver the marketing-nurtured opportunities that sales will follow up on and close. Then, and only then, it's time to check out your automation options.
Pointclear
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. He is East Coast Bureau Chief for BtoB Magazine.
Pointclear
FEBRUARY 16, 2017
In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and deliver insights that can be leveraged to run future high-return activity. Lead-to-Pipeline Conversions (MQLs-to-SALs).
SBI
APRIL 25, 2011
Guest Post By Dan McDade, CEO & President, PointClear. The lead farm—it may not sound very sexy at first hearing, but its function and resources are critical success factors in overcoming challenges that prevent B2B sales and marketing groups from operating at peak efficiency and delivering full revenue potential.
Pointclear
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. It’s becoming a marketing automation platform, if it hasn’t already.”
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