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Sales Tech Game Changers: @InsideView – How to Identify New Market Opportunities

SBI

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Joe Andrews, VP of Product & Solution Marketing for InsideView. Connect with him on LinkedIn or Twitter.

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6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. They’re still using manual and ad hoc tactics to support dated sales and marketing approaches. Why does your go-to-market maturity matter?

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Sales enablement ROI for the CMO

Showpad

In between boosting brand awareness in the market and ensuring sales teams stay up to date on new campaigns and collateral, CMOs are accountable for showing the financial impact of marketing using clear-cut metrics. Quantifiable sales enablement ROI for marketing. Time spent managing sales content.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

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How to Make Your Sales Enablement Roar Like a Ferrari

SBI

You’re proud of your Sales Enablement capability and programs but you’re smart enough to know it’s not a trophy to place on your shelf and admire; right? Because of its very nature, Sales Enablement should not be seen as static, nor should it be considered merely a set of KPIs. by Rebecca Bell Ellis. Here’s how! How do you do that?

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To Sell or Not to Sell: How to Know Who Not to Sell To

Growbots

Since the sales department is the money powerhouse of a company that turns a profit, it can be easy for salespeople to become single-minded in pursuing the next sale. READ Apply your ICP to outbound sales. Image source: InsideView . That is the time they can use to close more sales (with the right customers!)