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What's it take to generate leads that fuel your forecast?

Pointclear

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Each associate is trained.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

Pointclear

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We They tele-prospect on behalf of our clients using a value-selling approach, applying their training and experience to advance the pipeline and deliver return that's well worth the price of our services.

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“Tell Me Who Your Friends Are and I'll Tell You Who You Are."

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. More specifically, tell me how you manage your sales leads and I can tell how successful you will be in marketing.

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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

Your “qualified” inbound marketing lead may actually be an administrative assistant or lower level executive with only limited decision-making or influencing ability. Compare this to a qualified lead from a professional telepropsecting company. General Dan McDade Lead Generation PointClear'

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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Train up your team. Expectations dashed.

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