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Why would a company ever outsource anything?

Pointclear

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. They get a cohesive team of B2B teleprospecting associates—experienced, educated and trained—who can deliver immediate results. Plus they get support that’s hard (i.e.

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Listen more, talk less … and drive more revenue

Pointclear

If you’re a regular follower of this blog, you know that we have a rigorous hiring process—I maintain that the quality of our people is key to our ability to deliver high quality leads that sales will follow up on. Read this post , written by Jim Hall, a PointClear associate, to learn how he applies these listening skills every day.

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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. They have the experience, training and the personality traits to insure that the folks on the phone who represent you, represent you well. At PointClear, our average associate is 50.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

Pointclear

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We They tele-prospect on behalf of our clients using a value-selling approach, applying their training and experience to advance the pipeline and deliver return that's well worth the price of our services.

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Gold Calling vs. Cold Calling

Pointclear

First, gold calling requires the caller to take strategic approach to call planning, including creating a detailed playbook, identification and segmentation your market, developing lead qualification criteria, efficient reporting on your calls, effective call training, and weekly contact between the callers and the team receiving the leads.

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A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

Pointclear

Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect. Nurturing Prospects is Not Easy, Otherwise Everyone Would Do It. I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy.

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Outsourcing Lead Generation: A CMO’s Perspective

Pointclear

We have collaborated with Karen and CenterBeam on lead qualification, lead generation and lead nurturing programs, and I had an opportunity recently to ask her for her take on the in-house vs. outsource question, as well as her take on success factors, challenges and benefits associated with outsourcing.