Pointclear

JULY 23, 2013

If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. What’s worse, sales will not incrementally increase in proportion to the marketing spend. If you don’t have a marketing automation tool, get one.

Sales Qualified Lead 206

Sales Qualified Lead NetSuite Leads360 Leads 206

DiscoverOrg Sales

APRIL 5, 2016

But the datasets that are being developed are only as good as the tools that deliver them. We hear a lot about Account-Based Marketing and flipping the funnel. HS: With account-based marketing it is vital to hyper segment your accounts and your messaging. We hope you find their responses insightful.

Ideal Customer Profile 120

Ideal Customer Profile Data Account Based Marketing Marketo 120

Sales Hacker

JULY 3, 2018

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. What Is Sales Automation? Build a lead list fast.

Sales Automation 67

Sales Automation Outsourcing Services Sales Process Tools 67

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Eloqua 51

Eloqua Lead Rank Lead Scoring NetSuite 51