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PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

Pointclear

An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. He has decades of experience as a marketing communications manager, marketing manager, and sales manager. Marketing automation in the hands of a fool is still a fool’s tool.”.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Look for Greater Process Integration and Alignment in 2012.

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Is a Lead Generation Appointment Setting Service Worth It?

LeadFuze

They reach out to cold leads, inbound marketing leads, and they follow up on warm leads. If you’re company is having a hard time working on lead generation and appointment setting, then you may need to hire a trusted marketing agency to do it for you. The marketing and sales team are swamped.

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The Difference Between Inside and Outside Sales, Explained 

Crunchbase

Nor is inside sales the same thing as telemarketing. Unlike telemarketing which is scripted, inside sales require skilled salespeople. With advanced sales tools, collaboration software, and automated workflow technology at their disposal, it’s now possible for outside sales reps to spend more time at home or in the office than before.

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Cold Calling Is Alive! How to Cold Call, Connect, Convert, and Crush on the Phone

Cience

If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.” Telemarketing. In B2B outbound marketing, cold calling is a prospecting technique used to start business conversations with decision-makers over the phone. Telemarketing. Table of Contents.

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Understanding Sales: A Total and Comprehensive Guide to Unlocking Success

Vengreso

I’ve spent 25 years in the industry, starting at the age of 19 years old when I got my first big break as a telemarketer (now called SDR) at a software organization. Within 6 months, I was promoted from a Telemarketer into a Jr. Check with professional sales organizations for job postings and resources.

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Inbound or outbound sales—which one should you focus on?

Close.io

Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. Would they search, “best invoicing software for freelancers,” read the first article on Google, and buy the software recommended in the post? So who wins the battle?