How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org
Vendor Neutral
JUNE 15, 2021
If you go into a meeting and immediately talk about your product or service—its features, benefits, and advantages—you’re setting yourself up for failure. Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror! iCentera was acquired in 2011 by Callidus Software.
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