Pointclear

FEBRUARY 2, 2011

Follwer her on Twitter @marketingprofs. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. What’s the value of social-streaming platforms like Twitter, where your content quickly vaporizes? Wiley, 2011).

Trends 180

Trends B2B Social Media Marketing 180

Zoominfo

OCTOBER 4, 2019

In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers. On the other hand, B2B companies still seem predicated on appealing to the over-generalized “prospective customer.”

B2C 182

B2C B2B Marketing Lead Rank 182

Partners in Excellence

APRIL 13, 2018

Daily, I get feeds from all sorts of services, several provide me information and news on people and companies I’m following. Service like LinkedIn keep me updated with activity of people I’m following on LinkedIn, I have my special Twitter groups. I just got my first “SMART Company Brief” from DecisionLink.

Smart Company 65

Smart Company Analysis Face-to-face Competition 65

Zoominfo

OCTOBER 4, 2019

In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers. On the other hand, B2B companies still seem predicated on appealing to the over-generalized “prospective customer.”

B2C 100

B2C B2B Marketing Lead Rank 100

DiscoverOrg Sales

AUGUST 24, 2017

Bigger B2C companies have been trying break down corporate stereotypes in recent years by forming more grass-roots style messaging with personalized branding, social media, and connection to the consumer, compared to the pre-2000s. B2B, on the other hand, is generally dictated by a misguided understanding of prospective customers.

B2B 186

B2B B2C Buyer Persona Social Media 186