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Increasing Revenue: The ONE Measurement That Matters Most

SBI

For salespeople, the best use of time is to spend it talking with a quality prospect. A novice might ask, “Why don’t salesperson spend all their time with prospects?” Unless the prospect says, “Holy-smokes! Converting leads to prospects. Convert prospect to opportunity. Deciding who to call.

Revenue 129
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Sales Lead Management Association Honors

SBI

If it does, you’ll want to know how to generate the most leads , how to capture the most leads , how to best score and qualify leads , how to track which leads convert to prospects, and the list goes on. Ken Murray – VanillaSoft (posthumously). Bob Apollo – Inflexion Point Strategy Partners. Matt Heinz – Heinz Marketing.

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A Sad Farewell

SBI

One such customer was Ken Murray, President and Founder of VanillaSoft. Ken built VanillaSoft into a wildly successful company offering a powerful InsideSales CRM Lead management solution. Sadly, just a few short weeks ago, Ken passed away unexpectedly.

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The Evolution of Sales Tools and the Efficiency Paradox

SBI

Think about the most recent communication you sent to a prospect. Picture who the prospect was, what you wrote, and what your objective was. CRM is a tool to help salespeople keep track of tasks, prospect and customer interactions, contact details, opportunities and forecasts. Do you have it in your mind?