Mereo

SEPTEMBER 7, 2023

The same shifts and trends ring true for the revenue kickoff too. New approaches, tools and processes for the revenue kickoff have been gaining popularity in just the past year. More and more chief revenue officers are overseeing the full customer lifecycle — a cyclical process replacing the linear sales operations of days past.

Trends 45

Trends Revenue Tourism Decision Maker 45

Allego

MARCH 31, 2022

The platform continues to rank as number 1 in the Travel and Tourism category in the United States. Gerry Hurley, senior director of enablement at Tripadvisor, realized both sales and marketing were facing new challenges and operating inefficiently—in separate silos—leading to significant wasted time and lost revenue.

Collateral 62

Collateral Marketing Tourism Travel 62

Mereo

JANUARY 19, 2022

Addressing that unique gap is what the sales kickoff should be designed around. Otherwise, you run the risk of creating the equivalent of a revenue pep rally — a choreographed burst of energy that pumps people up but doesn’t change the outcome of the game. >> Most sales kickoffs cover a lot. It’s an expensive TED Talk.

Tourism 36

Tourism Follow-up Energy Maximizer 36