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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Through the decades, the coaches, consultants and idea generators who help sales and marketing teams improve their performance have made storytelling a staple of their message. David Richards recently joined FluentStream Technologies as product manager of the phone and VoIP system provider. that require the use of RFPs.

Marketing 226
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Build Predictable Revenue

Your Sales Management Guru

In recent years, organizations have gotten better at analyzing financial statements, refining manufacturing procedures, reengineering business systems and improving marketing effectiveness. But one area where additional improvements still can be made is the sales organization. They often lack both a strategic and tactical sales plan.

Revenue 40
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Overloaded And Overwhelmed

Partners in Excellence

In some cases, smart companies re-engineered a lot of what they did, slimming things down and doing what they could to eliminate unnecessary workloads. As managers and leaders, too often, our attempts to “help” our people have just the opposite impact, it creates cognitive overload.