Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences.

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Sales Learning: What Do Salespeople Want?


Sales training and enablement teams allocate 90% of sales learning resources to formal training programs that involve flying in geographically distributed reps for marathon PowerPoint presentations. Yet, sales organizations persistently repeat this pattern.

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Infographic: How to use SMS to win love, leads, revenue


Texting: A new frontier in sales. Sales professionals can learn a lot from the pioneers that have come before them, and there is much to be gained by using text messaging in the sales process. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011.