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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Additionally, in-sourced inside sales centers are notorious for their lack of productivity.

Lead Gen 113
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The 5 Top Media for Cold Prospecting

Pointclear

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

Media 233
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The Difference Between Inside and Outside Sales, Explained 

Crunchbase

Possible communication channels include: Email Phone calls Video calls CRM (Customer Relationship Management) tools Social media. Nor is inside sales the same thing as telemarketing. Unlike telemarketing which is scripted, inside sales require skilled salespeople. Boost your sales with Crunchbase.

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The Sales Association: Cold Calling Lives

The Sales Association

Let me ask you this…how do you feel about making an introduction face to face with a person you are meeting for the first time at a trade show? This differentiates you from the telemarketers who launch right into the spiel because it shows you respect that they may be in the middle of something.

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More Sales Superstitions and Phobias

MTD Sales Training

You have lost several sales to this competitor , but after the first one, you armed yourself with the tools to close stronger against the other company. Not another lead from the telemarketing service!” . All those leads from the trade show are horrible!” . It is the fear of coming up against a particular competitor.