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Why Selling Product Features Doesn’t Work

The Sales Hunter

They even said it on the webpage for the software I had purchased. Copyright 2014, Mark Hunter “The Sales Hunter.” Features are specific to all. Are you selling features and trying to disguise them as benefits? Microsoft (oops, I said their name again) is. Quit disguising features as benefits. ” Sales Motivation Blog.

Microsoft 247
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Smart Selling Visions: Up-Close with Top Revenue Leader Geoff Rego, CEO of @myHushly

SBI

It’s a simple process of cutting & pasting a piece of Javascript onto the webpage. Nancy: What do you think is the biggest underlying theme or trend for sellers and/or marketers in 2014? Nancy: What would you challenge sellers and/or marketers to think about for 2014? .

Lead Rank 139
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The Short Attention Span Rules for LinkedIn

Hyper-Connected Selling

By the end of that those few seconds, over half of a webpage’s visitors have left (according to research by digital metric tracker Chartbeat in 2014). When you copy/paste long paragraphs of marketing material from your company webpage, it takes your visitor too long to uncover the most relevant information.