3 Ways B2B Buying Behavior Has Changed—Forever
Allego
JULY 10, 2023
Then, the AC on my beloved 2003 Toyota Highlander died. I did the test drive by myself, and only after I was confident that I wanted to buy the RAV did I talk with a sales rep. Further, virtual sales processes companies implemented because of health and safety concerns are now expected for nearly all purchases. Forrester 2.
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