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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

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5 Ways to Improve Sales Efficiency

Hubspot Sales

What do jellyfish , a Dyson AM09 Fan Heater , and Peyton Manning's 2004 regular season have in common? And Peyton Manning broke the NFL record for Adjusted Net Yards per Pass Attempt in 2004 before losing to Tom Brady in the playoffs. Sales efficiency can be tricky to calculate in some cases. Work according to a sales process.

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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

Boston is emerging as one of the hottest startup cities in the country, which is great news for sales professionals. With so many companies in the neighborhood, looking for a new job can be pretty overwhelming as well as exciting. Here are the companies you should consider to jump-start your job search. stars on Glassdoor.

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Activate Acquires Green Leads

Green Lead's B2B

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Fast forward to 2004.

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15 best cold calling books to take your sales team to new levels

Close.io

Whether you’re a sales professional that likes reading or doesn’t, you’ll find fresh frameworks and tons of insights in the book. Who should read this : Inside sales reps will find a lot of high-value advice for smarter cold calling and actionable techniques for tackling specific sales challenges. But they rarely work.