Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. This list includes some of our own posts as well as posts from other great companies. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. The sales cycle may grow longer as larger companies are targeted.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Pipeliner

JUNE 21, 2020

Bill began his management career in 2000 at a medical equipment company and climbed the ranks to become US Director of Sales in just three years. In 2004, Bill accepted a job as Senior VP of Business Development for a publicly-traded healthcare organization. He is CSMO at Pipeliner CRM.

Coaching 81

Coaching Social Selling Research Motivation 81

Bernadette McClelland

NOVEMBER 26, 2014

Mark is the Chairman of Yellow Brick Road, a financial services company, founder of Wizard Home Loans that was sold to GE Money for $500million in 2004 and he was also the successful host of the Australian series of The Celebrity Apprentice. Advisor Beliefs Change Leadership Marketing Relationship awareness Influence Sales'

SME 366

SME Social Media Influencer Up-Sell 366

InsideSales.com

OCTOBER 4, 2021

After closing on XANT in August 2021, Aurea announced their intention to rebrand the company to InsideSales to its current customers based on the heritage, trustworthiness and success of the original brand. Over the course of 15 years — from 2004 to 2019 — it became one of the most recognizable brands in the industry.

InsideSales 52

InsideSales Software Software B2C 52

Hubspot Sales

APRIL 1, 2020

What do jellyfish , a Dyson AM09 Fan Heater , and Peyton Manning's 2004 regular season have in common? And Peyton Manning broke the NFL record for Adjusted Net Yards per Pass Attempt in 2004 before losing to Tom Brady in the playoffs. Your company is barely breaking even, and it's certainly not growing.

Sales Qualified Lead 93

Sales Qualified Lead Construction Inside Sales Sales Operations 93

Appbuddy

JUNE 15, 2021

In 1978, the first mass email marketing campaign was sent. This resulted in a slap on the wrist from a high-ranking Pentagon official, but also generated $13 million in sales for Thuerk’s company. Spam became a global concern within governments and companies during the late 90s. The risk paid off and a precedent was set.

Government 98

Government Consumer Channels Lead Rank 98

Pipeliner

AUGUST 27, 2019

From 1974 to 2004 he was teaching at the University of St. It is often seen that there are highly innovative creative companies that have disruptive or innovative business models or products or services. So how do companies start to catch up? A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Scale 72

Scale Government Segment Social Selling 72

Understanding the Sales Force

OCTOBER 21, 2013

But most of us in the sales consulting space don''t consult to companies with a transactional sale - that''s marketing''s job to get more people to buy! If you''re within an hour of Baltimore, I''ll be there speaking at a public event (CEO''s, Presidents and Sales VP''s only) on Wednesday, October 23.

Lead Rank 250

Lead Rank Decision Maker Sales Qualified Lead Call-back 250

Score More Sales

AUGUST 10, 2012

Just think of some of the story lines we’ve been hearing about and how they tie into growing a midmarket company: Misty May Trainor and Kerri Walsh showed what it takes to follow a dream , work a plan , and get the Gold in Women’s Volleyball. She had competed in 2004, winning Silver, and 2008, also winning Silver.

Sports 201

Sports Territories Outbound Engineering 201

Pointclear

MAY 15, 2012

Marketing managers regularly ask me how to predict the number of leads (really raw inquiries) needed to achieve quota (I wish more sales managers would also ask). Quota dollars / average sales price / buying percentage (45%) ii / close ratio (your market share) = inquiries needed to make quota. Here is the formula: Formula.

Quota 165

Quota Telemarketing Sales Qualified Lead Follow-up 165

InsideSales.com

NOVEMBER 5, 2019

As CEO of XANT, formerly known as InsideSales, Harrington announced the rebrand and new direction of the company, with a new leadership team at the helm. Founded in 2004, InsideSales has had a solid base in Utah. However, it will also have more options for marketing and account management teams. Up and to the right- always.

InsideSales 49

InsideSales Face-to-face Maximizer Data 49

SugarCRM

NOVEMBER 22, 2021

Companies have always needed to manage customer data to track their clients. When my father’s company went bankrupt, I was old enough to learn two important lessons that guided me over the years: Don’t be afraid to pivot your business : When technology changes, you’ll have to change with it. Finding Business Success. Closing Thoughts

CRM 26

CRM SugarCRM Scale Churn 26

Sales and Marketing Management

FEBRUARY 26, 2019

Author: Paul Nolan An executive at a Fortune 1,000 company recently kicked off a summit for several hundred of the company’s content strategists, project managers and digital marketers with a story about an experience he had only days before at his neighborhood Starbucks. Craving engagement. On average, 17 percent of U.S.

Insurance 120

Insurance Insurance Commission Lead Rank 120

Hubspot Sales

JANUARY 25, 2019

If you're looking to validate a market, prove out a pricing model, or put together the right team, you'll need resources. This is why companies that are looking to go far and go quickly often need to take the venture capitalist route. They helped one portfolio company bring in $25 million in new pipeline and $5.9

Lead Rank 109

Lead Rank Scale Consumer Infusion 109

Adaptive Business Services

AUGUST 8, 2018

If your company manufactures the same product day in day out, using the same materials and plans, you will consistently produce the same product. Your market is composed of three types of buyers … Value, Price, and those who will vacillate between the two based on internal and external factors. Sell your company and your solutions.

Lead Rank 89

Lead Rank Guarantee Lead Scoring Buyer 89

Zendesk Sell

AUGUST 27, 2019

Your company has a serious problem. You can’t figure out what’s going on — your product/service receives great reviews, your sales team is qualifying prospects every day, and people are reading the material sent by marketing. If this is the case, your company might just be in need of a CRM model. Definition of a CRM model.

Lead Rank 91

Lead Rank CRM Cost per Acquisition Top of Funnel 91

Green Lead's B2B

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Fast forward to 2004.

Sales Qualified Lead 49

Sales Qualified Lead Ideal Customer Profile Lead Rank Lead Scoring 49

Zoominfo

MARCH 15, 2021

The company isn’t Bianchini’s first rodeo. In 2004, she co-founded Ning, another custom content creation platform. Marc Andressen co-founded Ning and Glam Media purchased the company in 2011.). Sandy Lerner, a co-founder of Cisco , named the company as a nod to her hometown of San Francisco. Sandy Lerner: Cisco.

Company 162

Company Networking Google Video 162

Hubspot Sales

SEPTEMBER 6, 2018

After my first job as a consultant, I started recruiting firm Will Reed , focused exclusively on placing sales talent at high-growth technology companies like Qualtrics, Box, AppDynamics and MongoDB. For example, in 2004, 20% of all American advertisements featured a celebrity. In its place? Peer-to-peer influence.

Conference 69

Conference Social Media How To Advertising 69

The Brooks Group

FEBRUARY 28, 2020

In fact, our founder, Bill Brooks, wrote in his 2004 book, “Sales Techniques,” that sales professionals who focus on the motivators for the decision, rather than the raw needs, achieve a sale that is 11 percent higher than those who don’t. Let’s say that I am in the market to buy a cell phone. What is changing their business?

Hiring 52

Hiring Loyalty Groups Benefit 52

The Spiff Blog

SEPTEMBER 16, 2022

Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s also worked with companies like G2, Hypercontext, and Bonusly.

Meeting 75

Meeting Top of Funnel Travel Engineering 75

Zoominfo

MARCH 15, 2021

The company isn’t Bianchini’s first rodeo. In 2004, she co-founded Ning, another custom content creation platform. Marc Andressen co-founded Ning and Glam Media purchased the company in 2011.) Sandy Lerner: Cisco Sandy Lerner, a co-founder of Cisco , named the company as a nod to her hometown of San Francisco.

Company 130

Company Networking Google Video 130

Pipeliner

AUGUST 27, 2018

The question needs to be asked at every company. The Wall Street Journal reported ongoing sales chicanery at the company, and traced its roots back to 2004 ( American Express Gave Small Business Customers One Rate, Then Secretly Raised It ), July 31, 2018). , Philip Broughton wrote in his book, Mastering the Art of the Sale.

Journal 72

Journal Margin Face-to-face Negotiation 72

Smooth Sale

MAY 6, 2022

He worked directly with the Secretary of the Army and Army Chief of Staff to help establish the Army’s Diversity program, policies, and marketing. It was the summer of 2004, and I was preparing to ready myself for retirement from United States Army. While serving at the Pentagon, Greg teamed up with the Army’s Diversity Task Force.

Hiring 78

Hiring Lead Rank Lead Scoring Scale 78

SBI

JULY 21, 2010

Would it be so hard to offer products that are affordable to 99% of companies? Selling to big companies is fiercely competitive. Consider this; according to the 2004 U.S. I’m tired of vendors telling me that (although their primary market is large businesses), they are also applicable to smaller companies.

Lead Rank 59

Lead Rank Lead Scoring Vendor Small Business 59

Sales 2.0

JULY 17, 2019

If you run a small company, you usually end up being one of your company’s early sales people. Since then I’ve sold millions of dollars of technology and services, run my own sales outsourcing and training company, grown a digital agency and pioneered a new approach to selling now known as “social selling”. appointments.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

SugarCRM

MAY 31, 2019

Later that focus shifted to creating this company, SugarCRM. I have the honor of having built this company with some of the most fantastic colleagues and business partners that you could imagine. But frankly, the true joy for Sugar has been helping thousands upon thousands of companies build their own businesses…one customer at a time.

SugarCRM 34

SugarCRM CRM Software Software 34

Close.io

DECEMBER 3, 2019

Author: Keith Rosen Published: August 3, 2004. As the majority of your competitors are zigging, you can leverage good old tactic of “cold calling” to zag, and enable rapid growth for your company. How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Kindle Edition. But they rarely work.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

A Sales Guy

MAY 25, 2013

2004: After his retirement from making solo records, Jay-Z collaborates with other entertainers and becomes involved in philanthropy. He continues to oversee marketing and product development. However, in one track, “Encore,” he hints at a future comeback.

Apparel 117

Apparel Sports Retail Groups 117

Sales Hacker

FEBRUARY 3, 2020

SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. Matt Cameron: Back in 2004 was when the first time I started thinking about this. Matt Cameron: The best companies concentrate talent.

How To 80

How To SalesForce Scale Microsoft 80

Sales Hacker

APRIL 16, 2018

On this episode of the Sales Hacker podcast, we talk with Jess Hun t , Head of Global Marketing, Sales & Strategy for Axiom about creating a revenue model. Real world advice on how to successfully grow your company’s revenue. 3) A career in sales and marketing [3:30]. 9) Sales and marketing alignment [21:35].

Revenue 67

Revenue Scale Top of Funnel Territories 67

The Brooks Group

OCTOBER 18, 2010

It’s adapted from my father’s 2004 best-selling book, The New Science of Selling and Persuasion. Many organizations operate solely through marketing. Smart companies know that salespeople offer a valuable voice to questions like how to improve tactical marketing, ways to enhance customer service, and even what new products to develop.

Collateral 40

Collateral Enterprise Enterprise Smart Company 40

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? percent of revenue on marketing.

Marketing 40

Marketing Vendor ROI Survey 40

Sales 2.0

JULY 17, 2019

If you run a small company, you usually end up being one of your company’s early sales people. Since then I’ve sold millions of dollars of technology and services, run my own sales outsourcing and training company, grown a digital agency and pioneered a new approach to selling now known as “social selling”. appointments.

Outsourcing Services 30

Outsourcing Services Cold Calling Call-back Networking 30

The ROI Guy

DECEMBER 15, 2005

Alinean's analysis of 2004 IT spending across more than 5,000 companies clearly disproves Carr's theory, showing that on average, companies that spend more on IT achieve greater bottom-line benefits. Simply put: value isn't derived from how much companies spend on IT, but from how IT dollars are invested and managed.

Outsourcing Services 40

Outsourcing Services Analysis Competition Lead Rank 40

InsideSales.com

MAY 20, 2021

Most solutions require a ton of mapping to CRM, then market it as “flexibility”. Marketing creates duplicates inside of Salesforce. Sales blames Marketing for feeding them crap leads. Marketing blames Sales for not working leads. What it really means in practice is constant maintenance and more cost. We avoid all of this.

Lead Rank 77

Lead Rank Lead Scoring Call-back SalesForce 77