article thumbnail

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tailwinds for Marketing Automation Software - Insi. Powered by Blogger.

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

in 2006, with annual growth in software sales leading the way at 7.0%. For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. for 2005 – this according to Forrester latest research. billion in 2006, up 8% from 2005.

article thumbnail

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

AT=pb&SP=EC&rID=44424232&rKey=435a40c76fd43920 For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement Posted by Tom Pisello at 12:19 PM Email This BlogThis! Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 45
article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A people person with extensive C-Level experience in enterprise software, business development and operations. In 2005 I co-founded Altify, a Dublin-based global SaaS business focusing on sales and sales best practices. I exited to pursue other interests after Upland Software acquired the company in 2019. Emiley Oster.

Hiring 130
article thumbnail

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tailwinds for Marketing Automation Software - Insi. Demand Generation In the Face of Frugalnomics and.

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tailwinds for Marketing Automation Software - Insi. Demand Generation In the Face of Frugalnomics and.

ROI 49