Nutshell

MAY 21, 2021

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. What rescued me was something called “content marketing.” Part 2: It Got Better.

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

The Sales Hunter

JANUARY 23, 2012

Are you spending time with your IT staff to see the hoops they have to jump through to make sure your web site, computers, and software are up to speed? Sit in on a strategy session with your marketing team or a weekly budget update with a project manager. December 2007. November 2007. October 2007. September 2007.

Motivation 168

Motivation Hiring Ideal Customer Profile Negotiation 168

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

OCTOBER 7, 2010

The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels. This was not the case with many other groups like sales and marketing. The good news is that most analysts are predicting 4-5% growth for 2011. Service Oriented Architecture (SOA) is included.

Competition 40

Competition Software Software Networking 40

Nutshell

JULY 9, 2021

Many members of our team didn’t come from traditional tech backgrounds, and applied for positions at Nutshell after spending their early careers in entirely different fields such as retail management, journalism, and domestic engineering. Software Engineer. Content Marketing and SEO Strategist. And that’s a good thing.

Retail 118

Retail Scale Education Study 118

Sales Hacker

MARCH 2, 2020

80/20 Sales and Marketing. I’ve followed Jill Konrath since 2007, when I subscribed to her “Selling to Big Companies” blog. Growth requires taking market share from your competitors, while they try to do the same to you. This one spoke to my Sales/marketing/business owner soul,” said Amy Volas. Money: Master the Game.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141