Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
The ROI Guy
FEBRUARY 14, 2011
This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback.
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