The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Less than two incremental deals on average were needed in order to realize positive cash-flow on the tools investment. Produced 3 times as many qualified leads as other competitive web promotion programs.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Mindtickle

OCTOBER 16, 2020

If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. Companies are pouring money into the inside sales channel. Buyers are indifferent to how sales organizations are set up. SaaS-ification of industries outside of technology.

Networking 105

Networking Conversion Scale Face-to-face 105

Mindtickle

OCTOBER 16, 2020

If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. Companies are pouring money into the inside sales channel. Buyers are indifferent to how sales organizations are set up. SaaS-ification of industries outside of technology.

Networking 52

Networking Conversion Scale Face-to-face 52