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Marketing Leaders indicate Sales Enablement Tools as key for 2010 Success

The ROI Guy

This reverses the downward trend, where in 2009 spending dropped 8.3% on average. The full report can be found at: [link] A synposis PPT can be found at: [link].

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Sales Enablement and The Economic-Buyer

The ROI Guy

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months. April 2009.

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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

This pattern is similar to what we saw in the 2008 / 2009 recession. One of our clients invested in sales enablement that was built in a partnership of sales, product and marketing teams under the direction of their GM. When they did not have that clarity, they froze.

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HP legacy upgrade campaign features Alinean TCO sales tools

The ROI Guy

Alinean tools are consistently used by HP sales and partners to prove these TCO savings and drive competitive migrations / wins. November 2009. The entire announcement can be viewed at: [link] (1) “The business value of HP-UX 11i v3,” Alinean Inc.,

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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. Now, it’s time to do the 10-year challenge with your sales strategy. Invest in sales enablement.

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Content marketers must develop content and dynamic sales tools to engage and empower economic buyers, including research, interactive and traditional white papers, webinars and dynamic sales tools to help quantify the value of proposed solutions, return on investment (ROI) calculators, and competitive total cost of ownership (TCO) comparisons.