The ROI Guy

SEPTEMBER 21, 2010

With so much to work on, its easy for marketers to forget a very important audience, sales professionals, and where marketing meets sales, sales enablement. The good news is that sales enablement programs have become more formalized, and investments in sales support have never been higher.

Marketing 40

Marketing Sales Enablement Face-to-face Survey 40

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecisions, focusing on marketing costs per sales person indicates that on average companies invest a significant $43,011 / salesperson, an estimated 3%-7% of the opportunity value of the sales pipeline. Surveys reveal that buyers are not satisfied with the value sales professionals are delivering to engagements.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

Everyone wants mentors, and they’re extremely valuable, but don’t discount what you can learn from others at the same career stage as you are, both within your own company or elsewhere. What would you tell a woman just starting a career in sales? What is one a-ha moment you’ve had in your sales career? Sarah Kauter.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40