The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. The Bottom-Line As Jim Ninivaggi indicates, because value is in the eye of the beholder, B2B Buyer Personas are definitely not dead.

Buyer Persona 91

Buyer Persona Buyer Lead Rank Lead Scoring 91

The Pipeline

MAY 13, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. My presentation, “Customer 2.0, ” focused on how the buyer has changed and has more power than ever before. August 2011. April 2011. March 2011.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

MJ Hoffman

APRIL 22, 2019

This helps them hone in on the most lucrative buyer personas and disqualify poor fits. While a tactic or technique may have been very effective in 2010, 2012, or even 2016, technology, industries, jobs, and people change. I asked a group of salespeople I was training to describe the purpose of an email subject line.

Buyer Persona 69

Buyer Persona Hubspot Account Guarantee 69

Hubspot Sales

MAY 14, 2019

This helps them hone in on the most lucrative buyer personas and disqualify poor fits. While a tactic or technique may have been very effective in 2010, 2012, or even 2018, technology, industries, jobs, and people change. I asked a group of salespeople I was training to describe the purpose of an email subject line.

Quota 94

Quota Forecasting Buyer Persona Networking 94

Gong.io

JANUARY 5, 2019

Marketing has to help prep your team by playing an active role in training your sellers on the market, buyer personas, pain points, and insights. It was introduced by Jill Konrath in 2010 as a way to break into buyers’ very busy schedules. You put them through sales training. Solution Selling Methodology.

Sales Methodology 131

Sales Methodology How To Inbound Lead Rank 131

Gong.io

NOVEMBER 11, 2019

Since its launch in 2010, the company has grown from its five original founders to over 550 employees and nine offices around the world. You can train anyone. On a recent episode of the Reveal podcast, we connected with Ed Calnan for answers to these and other questions that are top of mind for revenue leaders. Be Coachable.

Film 48

Film Hiring Buyer Persona Revenue 48