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Digital Marketing Takes Center Stage

Sales and Marketing Management

Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. The most recent Forrester Tech Tide report polled 80 professionals with knowledge of the B2B marketing technology industry between late August and mid-September 2020.

Marketing 120
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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246
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Deliver Targeted Ads to Ideal Prospects with MarketingOS

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. What would you tell a woman just starting a career in sales?

Hiring 130
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Everything You Need to Know About Choosing the Best VoIP Providers

Sales Hacker

By 2020, experts predict 204.8 You’ll be able to set up local numbers for each of your employees to help them better connect with prospects in their own markets. Vonage has both residential and business plans, making it one of the more heavily-advertised services on the list. billion customers will be hooked up via VoIP.

Scale 49