Zoominfo

OCTOBER 5, 2021

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. He kickstarted the Beauty Mark campaign, in which beauty brands who advertise in CVS stores are required to notify customers if they photoshopped models in any of their advertisements.

Examples 130

Examples Policies Microsoft SalesForce 130

Sales and Marketing Management

FEBRUARY 8, 2021

In 2014, he co-wrote an article for MIT Sloan Management Review entitled “The Nine Elements of Digital Transformation” in which the authors state, “Leading digital change requires managers to have a vision of how to transform their company for a digital world.” “Digital transformation is using technology to radically change the way you do business.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Advertising 130

Advertising Advertising Prospecting Intent 130

Zoominfo

MAY 24, 2022

They had an advertisement in the window for a salesperson. In 2014, if I ever said, “Sam, you got to move pretty quickly,” you’d ghost me. In 2014, she was in Utah and she had just come from an entrepreneurial program. In 2014, I’m talking to Amelia Wilcox, who is the CEO of the company.

Scale 100

Scale Ideal Customer Profile Call-back Hubspot 100

SMEI

JANUARY 25, 2023

Starbucks has committed to transitioning to 100% renewable energy by 2020 and has launched various campaigns to promote this goal. Sony has recently been focusing its advertising campaigns on sustainability and combating climate change.

Education 105

Education Marketing Campaigns Nonprofit 105

Hubspot Sales

JULY 14, 2020

Over the past decade, the rise of social media and the emerging field of influencer marketing has turned how companies advertise and sell their products upside down. Between 2014 and 2019, the increase in influencer marketing spend mirrored the decrease in print advertising spend. At the start of 2020, there were over 3.8

Influencer 88

Influencer Industry Hiring Social Media 88