Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. Data from Forrester Research shows how rapidly marketing metrics are changing.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Demand Generation/Lead Gen/Content Marketing/Nurturing. Analytics/Big Data. We’re officially into the fourth calendar quarter of the year.

Fashion 89

Fashion Face-to-face Analytics Social Media 89

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). 2015 could be the year for a quantum shift in strategy, execution and results in your world.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Pointclear

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It's not a distraction.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Tenfold

AUGUST 30, 2017

Analytics Advocate at Google Adam Singer confirms this at a ClickZ Live conference in San Francisco and adds that a person, on average, checks out 10.4 The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7 76 percent of these say that they will include content marketing allocation by 2015.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Pointclear

JULY 9, 2015

We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads.

Lead Rank 100

Lead Rank Lead Scoring Sales Qualified Lead Leads 100

Sales Hacker

OCTOBER 7, 2021

Are you highly analytical and curious by nature? Grew up in Michigan, in 2015 Amazon moved me to the Bay Area working in supply chain. I started my career at ADP in Pittsburgh after graduating college in 2015 and have been building a career in sales ever since. No two people sell in the same way. Are you a people person?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130