Zoominfo
APRIL 20, 2022
Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI.
Tenfold
AUGUST 30, 2017
What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey? B2B Buyer Behavior. Know the Modern B2B Buyer.
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Pointclear
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Invested in content generation.
Tony Hughes
OCTOBER 16, 2018
2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). 2015 could be the year for a quantum shift in strategy, execution and results in your world.
The ROI Guy
AUGUST 12, 2015
Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted.
Pointclear
JULY 7, 2015
My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? The Flawed B2B Approach. Three flaws: B2B lead scoring focuses on individuals vs. groups. B2B buyers are committees.
Corporate Visions
NOVEMBER 7, 2019
One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. Over the last decade, the B2B buying process has only become more complex. In 2015, an average of 5.4 A Better Approach to B2B Buyer Personas. The post Are Buyer Personas Sabotaging Your Sales? Here’s why. And it gets worse.
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