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What’s Next for Email? Three Email Marketing Leaders Share Their Predictions for 2023

Appbuddy

Above all, we needed to send messages people wanted to see so we didn’t abuse the channel. . Currently, I have over 85 trigger programs, up from just 18 when I started in 2015. . On the contrary, it is and will continue to be a top-performing channel in any marketing mix. We’re finally seeing its long-term effects.

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15 best cold calling books to take your sales team to new levels

Close.io

The last update of the book came out in 2015, yet many of its research techniques remain relevant for finding information about your prospects on the web. Author : Jeb Blount Published : October 5, 2015. Overall it’s a great resource to learn successful prospecting across multiple channels. Fanatical Prospecting.

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An Open Letter to Social Sellers Everywhere

Tony Hughes

Dear Social Seller of 2015, Now that I've got your attention I must warn you. Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. It is dangerous to implement basic social selling techniques. A one size fits all approach simply won't work.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Build out a YouTube channel of customer testimonials. There's never been more data on your customers readily available in social channels.

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B2B Event Lead Generation – Guide

Cience

Senior Vice President and General Manager, American Express Meetings & Events, Issa Jouaneh predicted a boom in the event industry for 2019 after a tremendous slowdown as recently as 2015. Conduct a multi-channel outreach campaign prior to the event, offering to meet (e.g. Explain what channels you’re using and why.