Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. It’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI

OCTOBER 12, 2017

A 2016 Bizible and TOPO report featuring ABM Insights and Recommendations confirmed that, “ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI.” But, it’s a big change that nets even bigger results.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. It’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Even during economic uncertainty, opportunities exist with new product development. “If

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Tenfold

AUGUST 30, 2017

What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey? B2B Buyer Behavior. The Digital Age Buyer’s Journey.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Pointclear

AUGUST 20, 2015

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100

Lead Rank Marketing Qualified Lead Sales Qualified Lead Revenue 100

Mindtickle

MAY 25, 2016

This session at SiriusDecision Summit 2016, titled “Sales Effectiveness: Enablement,” was part of their ‘foundations’ series at the event and so far one of the best I attended. Assets: What are the internal-facing content and activation content being used with the buyer?

Sales Enablement 52

Sales Enablement Face-to-face Sales Talent Lead Rank 52

Mindtickle

MAY 25, 2016

This session at SiriusDecision Summit 2016, titled “Sales Effectiveness: Enablement,” was part of their ‘foundations’ series at the event and so far one of the best I attended. Assets: What are the internal-facing content and activation content being used with the buyer?

Sales Enablement 52

Sales Enablement Face-to-face Sales Talent Lead Rank 52