2017 Channels Journal Marketing 
Cience
NOVEMBER 6, 2019
Why has a multi-channel approach become more important? The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Buying a car is an example. Answer: Yes.
Sales and Marketing Management
DECEMBER 14, 2020
A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Take any trend?—?social,
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Sales and Marketing Management
DECEMBER 14, 2020
A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Take any trend?—?social,
Pipeliner
AUGUST 25, 2022
At this point, the bank that has issued the card will contact the merchant’s bank, and they will request that the merchant returns the money via this channel. For example, back in 2017, card testing fraud increased by over 200 percent, accounting for seven percent of bigger ecommerce merchants and 16 percent of all e-commerce fraud.
Openview
SEPTEMBER 28, 2017
While sales processes, training, compensation plans, technology, marketing support, and product lines matter, sales reps who simply dislike – or hate – their jobs is one of the most understated and overlooked aspects impacting sales force performance today. The Compensation Plan is Below Market.
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