2018 Advertising Demand Generation Examples 
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Customer delight is the ultimate goal for any business. The results?
Zoominfo
MAY 9, 2021
Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? How to Retarget Your Audience with Digital Advertising.
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Zoominfo
MAY 9, 2021
Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? In an ideal world, you wouldn’t.
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. In 2018, he successfully sold the company to Outreach. The B2B playbook is changing. So, owned media. What is it? Why are SaaS companies embracing it?
Sales Hacker
OCTOBER 7, 2021
Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio.
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