Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Or maybe you only want to retarget commercial banks with more than $1 million in annual revenue. Now, imagine two prospects working for different organizations. One business is an ideal fit.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Or maybe you only want to retarget commercial banks with more than $1 million in annual revenue. Now, imagine two prospects working for different organizations. One business is an ideal fit.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Mereo

DECEMBER 21, 2023

These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations. Marketing should help with stories and references throughout the sales journey.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. Our bank account takes a hit. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development. Sales Models and Fundamentals. The Transparency Sale. The Challenger Sale. The New Solution Selling.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

OCTOBER 7, 2021

Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. The deposits that you make into your relationship bank accounts yield massive returns over time.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

OCTOBER 21, 2019

It’s been years in the making, but it should be out by January 2020. Senior Director, Demand Generation at Unitrends. Rather than banking on the hope that one day I’ll be truly successful and spiritually fulfilled, at which point all my problems will go away, I instead learned to reverse the formula. To publish my book.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90