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SugarCRM’s 2022 Customer Breakthrough Awards Winners

SugarCRM

As we begin to wrap up 2022 and start to look towards the exciting horizon of 2023, our second annual Customer Breakthrough Awards give us the opportunity to reflect on the amazing things our customers—and partners—are accomplishing as part of the Sugar ecosystem. Let’s Meet the Winners!

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The Adapter’s Advantage: Sam Richter Explores GenAI’s Impact on Sales

Allego

Increasingly, sales teams use it to personalize content, enhance sales training , improve onboarding, conduct competitive analysis, streamline sales communication, and more. So, you must make sure you train the AI—input all the information and resources necessary for the tool to generate accurate results. There’s no doubt about it.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant. Moreover, the U.S.

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7 Ways to Improve the Effectiveness of Your Sales Role-Plays — and Start Closing More Deals 

Mindtickle

While training and coaching are key to getting them ready to sell, reps also need opportunities to practice what they’ve learned, risk free. Between onboarding and ongoing training, sellers get a lot of information thrown their way. Sellers must also be able to apply it when it matters: when interacting with prospects.

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