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Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

This means that our customers have access to the broadest and most accurate data on what the technology install base is at their prospects and customers alike. We hear a lot about Account-Based Marketing and flipping the funnel. I also know that I don’t need to talk to them about our Bullhorn or Netsuite Integrations.

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Account Targeting Strategy: All the Data Points You Need

LeadFuze

Intent and engagement data are the most important aspect of account-based marketing. They allow you to prioritize which accounts should be targeted first. Craig Elias, author of the book SHiFT (Trigger Events in Sales) found that changing account managers is one common cause for a change to vendors.

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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). a startup won’t be using Netsuite). Technologies used by their competitors.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale. Campaigns can target different personas, buying stages, individual accounts, and other segments of your audience using various ABM tactics.