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Google Announces General Availability of BIMI in Gmail

Appbuddy

Here are a few key benefits for marketers: • Stand out from other senders in the inbox. Marketers who act quickly can be some of the first to use BIMI at Gmail, giving them a true competitive advantage. BIMI enriches the inbox for your recipients, and with DMARC, strengthens the trustworthiness of your email. Conclusion.

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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Increasing the proportion of emails with which recipients actually engage.

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6 Email Campaign Tips to Overcome Gmail’s Promotions Tab

Appbuddy

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. ” Via Google.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

We featured email accessibility in the latest edition of our State of Email Live webinar series—and saw a record number of registrations. Legislation like the Americans with Disabilities Act (ADA) in the U.S. and the Equalities Act of 2010 in the U.K. Implementing email accessibility sounds like a no-brainer, right?