Pointclear

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.

B2B 203

B2B LinkedIn PointClear Marketing 203

Pointclear

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No.

Paid Content 252

Paid Content Social Media Survey ROI 252

Pointclear

DECEMBER 8, 2011

In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” “How many recipients clicked through on that link we Tweeted out and downloaded our White Paper?”

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

Pointclear

OCTOBER 6, 2015

ABM is only a black box if by ABM you mean deploying technology and analytics without knowing why or how they’re being used to reach goals. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage. That’s just part of being a smart marketer today.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He comments, “Salesforce.com is a good example.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He comments, “Salesforce.com is a good example.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133