Pointclear

OCTOBER 31, 2017

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. expensive) to justify without being spread across by multiple clients, i.e. strategic planning, list development, analytics, segmentation, coaching and training. Plus they get support that’s hard (i.e.

Telemarketing 133

Telemarketing Company Hiring PointClear 133

Pointclear

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Four Foundational Elements of Marketing Analytics Success. Online content in the sales and marketing industries is dynamic and constantly changing. Michael Chassen''s Rules for Authentic B2B Communications.

Competition 190

Competition B2B PointClear Marketing 190

Pointclear

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn.

B2B 203

B2B LinkedIn PointClear Marketing 203

Pointclear

APRIL 12, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics.

B2B 154

B2B PointClear Top of Funnel Marketing 154

Pointclear

FEBRUARY 23, 2018

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. One example of an extended, persistent, touch cycle by PointClear was the 42 nd touch to the CFO of the country’s fourth largest utility.

Sales Qualified Lead 100

Sales Qualified Lead Forecasting Outsourcing Services PointClear 100

Pointclear

JULY 14, 2015

In our experience here at PointClear, very few companies are getting it right. Predictive Analytics, At Last. Chad Burmeister always has an interesting perspective: 2015 is the year of predictive analytics, finally. We think our view is shared and clearly expressed by the majority of the panel.

Lead Rank 100

Lead Rank Lead Scoring Top of Funnel Leads 100

DialSource

JULY 8, 2020

At the end of the day, AI does not exist to replace sales reps, but to act as a supportive assistant in regard to automation, analytics, and overall productivity. According to an estimate by PointClear, the average outside sales call prior to COVID would cost over $300, while the average inside sales call would cost just $50.

Inside Sales 69

Inside Sales Scale Outside Sales Face-to-face 69

Pointclear

MARCH 22, 2018

Value selling is PointClear's bread and butter. That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer. I practice it every day in my role as lead salesperson for the company. (We

Lead Rank 157

Lead Rank Lead Scoring Sales Qualified Lead Company 157

Pointclear

NOVEMBER 7, 2017

Many of PointClear’s clients over the past 11 years have directly benefitted from Kimmy’s abilities managing B2B lead generation, lead qualification and lead nurturing programs. As a program director, she’s insightful, analytical and, yes, inspired. She’s good at her job and we’re happy she’s here.

Sales Qualified Lead 133

Sales Qualified Lead Lead Management Leads Marketing Qualified Lead 133

Jonathan Farrington

JANUARY 5, 2013

Our analytics capabilities then (1985 – 89) were more sophisticated than most B-to-B companies are today. Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The book was published in 2011.

Data 43

Data Sales Qualified Lead PointClear Inbound 43

Pointclear

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture.

Lead Generation 176

Lead Generation Analytics Sales Qualified Lead Leads 176

Pointclear

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. ERP unifies and extends materials requirements planning, computer-integrated manufacturing, and distribution.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Pointclear

MARCH 6, 2014

It’s one of the key means of distributing marketing content and messages, plays nice with other channels and—as we get better at understanding the links between sentiment, online behavior, and predictive analytics—will begin to offer more clearly measureable ROI. Christopher Hosford is a frequent guest blogger for ViewPoint.

Paid Content 252

Paid Content Social Media Survey ROI 252

Pointclear

DECEMBER 8, 2011

“Metrics such as clickthroughs, conversions, ReTweets, Likes, etc… are more easily measured on social media than similar metrics for more traditional media, plus measurement and analytics platforms have improved significantly (and continue to).”

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

Pointclear

OCTOBER 6, 2015

ABM is only a black box if by ABM you mean deploying technology and analytics without knowing why or how they’re being used to reach goals. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage. That’s just part of being a smart marketer today.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

MAY 20, 2016

Here is how Mark Nadolny, Manager of Benchmarking Analytics at SiriusDecisions breaks it down: “Tier 1: Direct Enterprise Accounts. Organizations targeting large enterprises are already familiar with the potential clients that exist in this saturated space, so it’s difficult for marketing to source new leads.

Marketing 133

Marketing Sales Qualified Lead Demand Generation Demand Generation Targets 133

Pointclear

AUGUST 21, 2013

People just did not understand how analytical and smart catalogers were (and continue to be). In the 1980s, I made a living running direct mail marketing companies, or catalog companies as they were known. The lie then was that catalogers would go out of business because it was inefficient to send catalogs to people who did not want them.

Cold Calling 221

Cold Calling Sales Qualified Lead Outbound Direct Mail 221

Pointclear

APRIL 17, 2012

Baking in analytics from the get-go is a winning strategy. Complicates content marketing goals. Sean Callahan. DuPont VP works on revamping brand identity. Sean Callahan. Thriving in the age of complexity. John Obrecht. B2B interactive Marketing Guide. Joe Hendershot. Changing the legacy channel. Christopher Hosford. Sean Callahan.

Lead Generation 172

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 172

Pointclear

AUGUST 20, 2015

Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” I also suggest creating an in-house survey that is sent to marketing, sales, and operations team members to gain their feedback on the current processes and areas for improvement. Step 2 – Data Gathering.

Lead Rank 100

Lead Rank Marketing Qualified Lead Sales Qualified Lead Revenue 100

Pointclear

FEBRUARY 2, 2011

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Still, most B2B marketers have yet to truly embrace the full social toolset for their business. Why is that?

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

MARCH 22, 2011

There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers. Why not take the opportunity to turn everyone into an advocate for your business, even if they are not the right fit at this point in time? Look for opportunities to get prospect feedback.

Lead Rank 185

Lead Rank Lead Scoring B2B Prospecting 185

Pointclear

MARCH 6, 2012

It doesn’t matter whether that means bringing on dedicated data analysts, working with third-party firms, or tapping into the analytical mindsets and skills of those in the marketing group. ” With increased scrutiny of the value being delivered by marketing, CMOs need to dive into their data.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Pointclear

SEPTEMBER 27, 2012

People are investing in data analytics skills, and they are bringing people from outside organizations—whether it’s from product companies or directly from consulting companies.”.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

Pointclear

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. He comments, “Salesforce.com is a good example. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

SEPTEMBER 20, 2012

Bob says this habit is about being more analytical—for example, using technology to make better fact-based decisions. Bob notes the first habit is about listening to and really understanding customers—not only to what they are saying, but also to what their true needs are. He says top reps are continually digging deeper with customers.

Inbound 145

Inbound Quota Outbound Video 145

Pointclear

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. He comments, “Salesforce.com is a good example. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

JULY 9, 2015

Chad Burmeister is excited about predictive analytics, despite what he sees as their shortcomings. Jamie Turner talks about the fact that models will never completely reflect reality but that companies are finding ways to adapt. Rich Wilson offers a lot of advice about lead scoring, particularly the importance of collaboration.

Lead Rank 100

Lead Rank Lead Scoring Sales Qualified Lead Leads 100

Pointclear

MAY 5, 2015

For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. A more tailored approach towards providing exactly what customers and buyers seek. Coming down the pike will be more tailored understanding referenced above.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Pointclear

MAY 2, 2012

Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach. This supports making a more informed outreach to those companies using traditional outbound modes.

Social Media 180

Social Media Media Inbound ROI 180

Pointclear

MAY 7, 2015

By leveraging business intelligence and analytics solutions such as Lattice Engines, sales organizations are able to know precisely what targets they want to go after. Combining voice nurture with email is the Holy Grail for sales and marketing and is now possible with whole solutions like OutboundOnDemand and PointClear!

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Pointclear

NOVEMBER 20, 2012

2013 Changes: Social Media, Mobile, Analytics & Productivity. More pervasive role for analytics, data and information. Bob earned his MBA from Emory University and his BA from Washington and Lee University. Click to start video at this point — I ask Bob about the changes in marketing and sales he expects to see in 2013.

Sales Process 165

Sales Process Social Media Hiring Sales Qualified Lead 165