Sales and Marketing Management
MARCH 25, 2019
The B2B market needs to become as customer-centric as the B2C market. A large number of customers make their purchasing decisions very early on in their customer journey, such as when visiting the company website, skimming a product brochure, or seeing advertising materials. Close management of the sales team will be crucial.
Sales and Marketing Management
SEPTEMBER 16, 2020
Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.
Hubspot Sales
NOVEMBER 28, 2022
Its main capability is lead segmentation based on territory, industry type, or source. It’s designed to help B2B and B2C businesses track, nurture, and manage leads. It lets you create and manage as many territories as you wish — and set unique distribution criteria for each. Pricing: Prices start at $149 a month. PowerRouter.
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