The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Zoominfo

OCTOBER 5, 2021

After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective.

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

JUNE 17, 2018

After all, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ). But, this short film is incredibly engaging, as it creates a menacing character to represent the threats companies face if their printer security is lacking.

Examples 237

Examples B2B Microsoft Telecommunications 237

Nutshell

MARCH 12, 2024

Align your headline with your ad Regardless of how you promote your landing page, your visitors must click on some form of promotional content or advertisement to reach the page. It’s also a great way to maintain buyer journey momentum, taking them from their initial interest when clicking through to converting via your CTA.

Paid Content 71

Paid Content Examples Lead Rank Lead Scoring 71

Vengreso

DECEMBER 20, 2021

When used effectively, your LinkedIn Company Page can be your business’ content hub—the first thing that your target buyers see when they research your company’s products and services. Instead, make it about your buyer. Be very clear on your Buyer Persona. That means LinkedIn ® is crucial to your B2B success. How can you help?

Paid Content 97

Paid Content LinkedIn Company Ideal Customer Profile 97

Cience

JANUARY 6, 2020

Even though the buyer’s journey rarely lacks resources, research doesn’t guarantee the understanding of how a process is actually implemented in practice. As a buyer, you have to do comprehensive research (or risk feeling uninformed). Buyer Persona (BP). Here’s a simple example. Table of Contents.

Lead Generation 89

Lead Generation Outsourcing Services Paid Content Lead Rank 89