Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. Don’t give up if a campaign falls short of your expectations.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. 5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. Keep reading!

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Sales Hacker

OCTOBER 28, 2019

The external team is made up of people who don’t work at your organization per se, but they have influence and often work with you: Partners. Team Selling Playbooks. Step 1: Sit down with your SDR and come up with a list of your top 10 accounts. Work with marketing on planning events in your territory. Executives.

Sales Qualified Lead 56

Sales Qualified Lead Account Advertising Advertising 56

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333

Trends Marketing Lead Rank Conference 333

Hubspot Sales

AUGUST 8, 2019

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Revenue by territory. Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Year-over-year growth.

Cost per Acquisition 135

Cost per Acquisition Lead Rank Churn Webinar Metrics 135

Openview

MARCH 15, 2019

You may inadvertently put your brand’s reputation at risk if you associate with a partner who doesn’t live up to your standards. While channel sales relieve some of the burden of building up and managing your own sales team, you’re still responsible for supporting your partners. Increased Complexity. Value-added Resellers.

Channels 129

Channels Scale Hiring Lead Rank 129

Sales Hacker Training

NOVEMBER 21, 2022

You need to know when to talk and when to shut up. There’s no need to be doing manual tasks anymore like following up on cold emails one by one. The potential benefit these tools can bring to your business can be very exciting, but the sheer number of choices is straight up intimidating. You need empathy, grit, and drive.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52