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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

These influencers boast a ready-made, engaged audience that syncs with the target audience of the local enterprise. Influencer marketing, primarily on social media platforms, has been a game-changer for small enterprises seeking impactful and cost-effective promotional tactics.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

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Curiosity and Discontent: Words to Live—and Sell—By

No More Cold Calling

I’ve read lots of amazing commencement speeches, but it’s rare to find an address to college freshman. (I Walter Thompson Advertising Agency some years ago when they used to hire the famous psychologist John Broadus Watson to talk to applicants. What relevance could it have today? I haven’t researched how rare.).

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