Advertising Company Decision Maker PointClear 
Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. Calls were split: 5 were make to decision-makers/influencers and 5 were made to executive assistants. We reached 3 decision-maker/influencers and 2 executive assistants. One billion dollars. Anecdotal Validation.
Pointclear
MARCH 27, 2014
LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Over reliance on inbound marketing leads to smaller deal sizes with lower level decision makers – one client’s pipeline disappeared and their average deal size fell to 1/3 of what it was with a more blended, “allbound,” approach.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
APRIL 30, 2013
Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. So what areas should companies focus on as their budgets gain traction? In addition, companies are rushing to focus on big data because of all the promises and press it’s received. Mobile Marketing Boom.
Pointclear
OCTOBER 1, 2015
That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. You have to bear hug sales.
Pointclear
JUNE 12, 2018
We are almost at the yearly halfway point for most companies, and for many of them it’s a sad time. For most companies, failing at the half means failure for the year is just around the corner. Why it Matters: “In B2B, most companies have sales cycles longer than three months. But there might be ways to save the year.
Expert insights. Personalized for you.
183 
Let's personalize your content