Pointclear

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup).

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Pointclear

MARCH 27, 2014

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

Social Media 223

Social Media Media B2B Decision Maker 223

Pointclear

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. So what areas should companies focus on as their budgets gain traction? In addition, companies are rushing to focus on big data because of all the promises and press it’s received. Mobile Marketing Boom.

Lead Rank 248

Lead Rank Lead Scoring Leads Marketing Qualified Lead 248

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house. Additionally, this maturing is being advanced by the acceleration of social advertising.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 19, 2015

Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. As amazingly simple as this is, agreement in this area is rarely the case in most companies. Soon after, poetry was dead. Followed by chivalry.

Top of Funnel 100

Top of Funnel Cost per Lead Cold Calling Marketing 100

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house. Additionally, this maturing is being advanced by the acceleration of social advertising.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It's not a distraction.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

MARCH 19, 2015

I n 2015, however, it is projected to grow slower than display advertising and search. Rather than the obliteration of all things print, Ginger explains that as publishing companies have become more targeted and extended to multiple channels (such as digital), the resulting revenue shift has changed the business model accordingly.

Direct Mail 100

Direct Mail Marketing Lead Rank Buying Cycle 100

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

Pointclear

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Pointclear

JULY 12, 2012

Among the findings: while 90% of companies are using some sort of content in their marketing, 40% are struggling with how to tell that story in an engaging way. I pay attention to people who are broadcasting and advertising there.” There are examples of companies that do it pretty well like Dell and Amazon Deals.

Strategy 171

Strategy Social Media Inbound Outbound 171

Pointclear

FEBRUARY 19, 2013

When you postpone advertising, skip going to a show, cancel the pay-for-click, or fail to email your promotion, you opt out of the marketplace for that period of time. If your message is visible to them, you may be contacted; if it isn’t, you lose. Yes, B2B average sales cycles are six months or so; BtoC cycles are shorter.

Marketing 160

Marketing Sales Qualified Lead Quota Cancellation 160

Pointclear

JUNE 12, 2018

We are almost at the yearly halfway point for most companies, and for many of them it’s a sad time. For most companies, failing at the half means failure for the year is just around the corner. Why it Matters: “In B2B, most companies have sales cycles longer than three months. But there might be ways to save the year.

Forecasting 113

Forecasting Outsourcing Services Sales Qualified Lead Discount 113