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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Customer retention. Customer retention is tied closely to customer service. How many customers did you help? Be sure to factor in the costs of any analytics/social media management platforms you may be using. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform.

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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

53% of consumers are more likely to make purchases from brands that are transparent on social media. Some of the common ways partnerships develop include podcast interviews, link building, advertising on industry-related websites, and guest posting. Invest in Display Advertising Most marketers today invest in online advertising.

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What you Need to Know to Start an Online Retail Business

Hubspot Sales

You need to understand why consumers buy products like yours. You might want to reach out to as many ideal customers as you can to get a pulse for why they're interested in your industry. Use Facebook and Google advertising to target the traits of your "ideal customer" and advertise to those who meet your qualifications.

Retail 100
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What is Intent Data & How Can You Use It?

LeadBoxer

If you sell advertising services but the target account is in the process of looking for a new marketing director, now might not be the best time to approach them. If an account makes the news for poor customer service, maybe now is the time to reach out and offer information about your CRM software.