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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

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How to Create an Effective Sales and Marketing Plan

Highspot

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning.

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How to Create an Effective Sales and Marketing Plan

Highspot

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Your goal should also be closely tied to your high-level business goals; to give you an idea, if the company is trying to move upmarket, your goal might be “Acquire 20 Enterprise logos” rather than “Sell X in new business” (because the former will encourage you to solely chase deals rather than focus on the right type of customers).

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The Ins & Outs of Lead Distributions [+5 of the Best Tools for It]

Hubspot Sales

That trend begs the question, "How can I ensure that the right reps are pursuing the most appropriate prospects?". Lead distribution plays on those trends. It involves partitioning groups of leads by geographic area and delegating the distribution process to the territory managers that cover each region. Region-Specific.

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InsightSquared Integrates with LinkedIn Sales Solutions to Provide Deep Visibility into Sales Navigator Analytics

InsightSquared

As a part of the LinkedIn Sales Navigator Application Platform (SNAP) program, InsightSquared is making these insights available for free for its customers with a Sales Navigator Enterprise license. Sales Navigator is critical to helping sales reps target the right buyers, understand key trends, and engage in personalized outreach.

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Delicious Sales

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