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Why A Promise Statement is more than a Value Proposition

Babette Ten Haken

They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. At the end of the day, prospective (and current) clients are left with one question: “So what?” And that epiphany becomes the key to innovating themselves out of their current, status quo resting state.

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The complete guide to writing much better marketing emails

Nutshell

Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. This also led to more distinction between various marketing avenues, such as commercial advertising, social media marketing, and search engine optimization.

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. This book contains hundreds of practical ideas and real sales techniques that can help you: – Prospect more effectively with key decision-makers. ” And don’t even think about Amazon!

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

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