Babette Ten Haken

NOVEMBER 16, 2017

They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns. She is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon.

Epiphany 80

Epiphany Face-to-face SME Retention 80

Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. It all goes back to supporting growth through personalization in strategy, and partnership with sales. Notice within a COE, then, are SMEs.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

OCTOBER 5, 2021

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. It all goes back to supporting growth through personalization in strategy, and partnership with sales. Notice within a COE, then, are SMEs.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Costello

JANUARY 9, 2019

When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”. In total, we gathered sales qualification questions from 26 experts, as well as the answers they expect to hear from their prospects.

Prospecting 111

Prospecting Ideal Customer Profile Marketing Sales Qualified Lead 111

Anthony Iannarino

SEPTEMBER 9, 2019

It’s a new time and the evolution of sales means that things just keep getting trickier, so you got to keep pace here. So if you think about a couple of examples, so think about the taxi industry when Uber launches. Beth: Yeah, it’s really true. We get a lot of questions. Okay, great, but what impact does that have on your client?

Lead Rank 72

Lead Rank Lead Scoring Trends Call-back 72

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130