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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. It demands the tactical use of digital marketing. Leading the way is Google’s Digital Marketing Course.

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7 Steps and 3 Tools for a Complete SEO Analysis

Sales and Marketing Management

Author: Staff One of the surest ways to advertise your business online is through search engine optimization (SEO). Simply put, your site needs to rank among the top websites that Google or other search engines list on the search engine result pages (SERPs) for the keywords you’ve optimized in your web content. Google Analytics.

Analysis 194
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100
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What Is Inbound Marketing? A Complete Guide For Businesses

Nutshell

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing?

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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

On the one hand, CIENCE doesn’t get much traffic on mobile devices (roughly 20%) and conversion rates aren’t high either (about 13% of our inbound conversions were on mobile). On the other hand, Google rewards mobile-optimized websites with higher SERP rankings. Let’s ask B2B marketers. Google Analytics ?

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

On the one hand, CIENCE doesn’t get much traffic on mobile devices (roughly 20%) and conversion rates aren’t high either (about 13% of our inbound conversions were on mobile). On the other hand, Google rewards mobile-optimized websites with higher SERP rankings. Let’s ask B2B marketers. Google Analytics ?

B2B 52