E-commerce That Avoids Channel Conflict
Sales and Marketing Management
FEBRUARY 8, 2021
At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. B2B marketers can minimize channel conflict while also successfully growing an e-commerce presence by serving those who would rather buy direct. Here’s how. Pricing Is Key to Keeping Channel Peace.
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